An opportunity to see a collection of striking images by leading photojournalists giving an insight into the lives of Kuapa Kokoo farmers, and follow the enterprising journey that took Divine from being “a great idea – that could never happen” to an award-winning example of a more equitable trading relationship with smallholder farmers in Africa. Immerse yourself in a delicious world of chocolate and find out how Divine is building a brand for the 21st century.
Images by Aubrey Wade and Kim Naylor
“….We got behind Divine Chocolate and then in 2000 launched a new kids’ brand, Dubble, with them - to create a vehicle to reach young people with the Fairtrade message. We have really valued that relationship and would like to acknowledge the amazing passion, resourcefulness and persistence that has made the company the success it is today….” Richard Curtis, Film-maker and Director of Comic Relief
“We’d walk 500 miles for Divine - but fortunately we can get it in our local shop. Happy Birthday and keep up the good work” The Proclaimers
“Happy 10th birthday Divine!! You grow even more beautiful with age! Congratulations on a wonderfully successful decade. You do such important work, empowering the farmers of Kuapa Kokoo - which is truly heart warming and encouraging. I’m seeing Divine in increasingly more outlets and I smile to myself every time. You will always have my support and long may you continue to grow and expand…” Freema Agyeman, star of Dr Who and Torchwood
“My wishes for Divine for the next ten years is that Divine Chocolate is sold in every part of the world”
Long live Divine! Long Live Fairtrade! Long Live Kuapa Kokoo” Comfort Kumeah, Kuapa Kokoo farmer
A Decade of Divine - Building a brand for the 21st century: the.gallery@oxo, Oxo Tower Wharf, Bargehouse Street, London, SE1 9PH
6th-9th November 2008. Open 11.00am-6.00pm. Admission Free
www.divinechocolate.com, www.coinstreet.org
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