The Department of Health is still concerned that we are not eating our ‘5-a-day’, so they are devising more and more ways to get healthy eating into the British psyche. Although consumption of fruit and vegetables is gradually increasing, only a fifth of children and a third of adults are consuming the right amount.
Their latest effort is to provide funding to small/corner shops to encourage them to sell more fruit and vegetables. A similar project in Scotland over the last 4 years, has seen 500 stores signing up to the scheme and reports sales increases of up to 500%.
The scheme will be piloted in the North East prior to be expanded nationally and around £200,000 will be provided to shops in the first year, to help buy new shelving, chiller cabinets and promotional materials.
Many families still use the corner shop on a daily basis for their food and other household provisions and this scheme is aimed at encouraging poorer families with poorer diets to eat more healthily. The shops who sign up to the scheme will still sell sweets, fizzy drinks and crisps but ministers hope that by making healthy options more accessible and visible, it will help to increase consumption and improve sales.
The scheme is due to start this autumn, but just providing healthy food options is not enough to change the way people eat, you have to change the way they think too. I know from personal experience how hard it can be sometimes to get your ‘5-a-day’ and I consider myself as a fairly healthy eater. Even though we are bombarded with healthy eating advice from every angle, there is still a long way to go to making us Brits a healthy population.
Source
Shops get fruit and veg sale help
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