Harry will make no money from this venture so that as much revenue as possible will go back to the smallholder farmers in Africa and Latin America.
The BAFTA award winning comedian has recently travelled to Malawi with his brother Rod Hall, an organic farmer in Devon, where they met some of the peanut farmers and saw for themselves the benefits of Fairtrade.
Harry said: “I love salted peanuts myself and feel I am doing a service to snackers everywhere who want to know the farmers who grew what they are eating have been paid a fair price. I’m working with Liberation because all of its products are Fairtrade and the company is run purely to benefit the farmers and their families.”
Harry has been heavily involved in getting the taste right for the nuts and with the pack design. The nuts will be sold on a backing card which features a cheeky design penned by Harry himself.
The nuts, with a special extra roasted taste, will be available in 50g packs at a suggested retail price of 59p, an eminently affordable Fairtrade munch at this time of credit crunch.
Liberation is a Community Interest Company (CIC) which means it is 100% run for the benefit of the community it serves - nut farmers and gatherers from poorer parts of the world. It supplies its own Liberation branded nut snacks - a high-end range of baked cashew and peanut mixes - to Sainsbury’s, Waitrose, Oxfam shops and health food stores nationwide. It also supplies UK supermarkets with most of the nuts for their own brand Fairtrade products.
Liberation is a ‘sister’ company to well known Fairtrade brands Cafédirect, Divine Chocolate and fresh fruit pioneers AgroFair UK.
Harry visited Fairtrade banana and cocoa farmers in Ghana in 2002, and also launched the international FAIRTRADE Mark for the Fairtrade Foundation in that year. He was one of the well known personalities photographed by Trevor Leighton for a photo exhibition of people having fun with Fairtrade products, organised by the Fairtrade Foundation in 2006.
Ceri Willmott, Managing Director of Liberation, says: “Liberation is dedicated to supporting smallholder farmers in poorer countries through developing and marketing irresistible nut snacks. We are delighted to be working with Harry on this project which will be of tremendous benefit to farmers in Malawi and Nicaragua. Look out for Harry’s Nuts! at convenience stores, pubs, off licences and at ethicalsuperstore.com from October onwards.” For more information please see www.chooseliberation.com/Harry.
Harriet Lamb, Executive Director of the Fairtrade Foundation adds: 2This significant move will give people the chance to enjoy snacking on Fairtrade nuts while helping nut farmers survive. Too often in the main market farmers face huge fluctuations in market prices but, by choosing products with the FAIRTRADE Mark, we can all make a real difference to the lives of farmers, workers and their families in developing countries.”
What's Next? |
Enjoyed this? You'll love: |
|---|---|
 Get EB daily free in your email Subscribe via our RSS feed Leave a comment and have your say |
|
O comments on "Go (Fairtrade) nuts with Harry Hill!"
Comment Now!