The new recyclable GNF packaging is an attractive alternative to conventional plastic punnets, when you consider that most local authorities send plastic punnets to landfill, and that conventional plastics can take hundreds of years to degrade.
The Angus Soft Fruits Research & Development team developed and perfected the GNF method of growing soft fruits by gaining a detailed understanding of exactly how plants grow and interact with their natural environment.
Instead of spraying whole fields with blanket pesticide applications which are harmful to the environment, GNF carefully monitors pest and disease levels in the crop. Natural predators such as ladybirds are used to control pests like greenfly, and plants are kept healthy with a balanced nutritional diet - thereby eliminating the need to use artificial pesticides on the crop.
After developing and perfecting Good Natured Fruit, the natural progression for Angus Soft Fruits was to take up the challenge of developing an environmental alternative form of packaging for their GNF brand. They approached leading provider of marketing and customer communications solutions, Adare, with a brief to apply their expertise in technical innovation to create soft fruit packaging that was both innovative and pioneering, and in the same consumer and environmentally conscious vein as the GNF fruit itself.
The resultant recyclable GNF punnet is made from wholly sustainable components. The punnet itself is made from UK sourced cardboard mill off-cuts. To enable customers to view the fruit a printed recycled board sleeve featuring a clear film window was developed. Although the window looks like clear plastic film it is manufactured from woodpulp from ethically sourced forests. As well as being recoverable through the cardboard recycling waste stream this film is also biodegradable and compostable.
Even the inks and varnish are vegetable based, helping reduce the environmental impact of the total pack. The entire pack can be recycled through the cardboard recycling waste stream, which the majority of consumers have access to.
Lochy Porter, Managing Director of Angus Soft Fruits comments: “We initially set ourselves the task of finding a way to grow strawberries and raspberries that would eliminate the use of pesticides in 2004. Successful trials in 2006 led to the GNF method of growing that we use today. Once we had achieved these goals we looked towards the packaging of our Good Natured Fruit. We strived to develop this aspect of our brand to mirror the values of environmentalism and consumer confidence in our packaging as well that of the actual Good Natured Fruit it contains. We are very proud of the results we have achieved.”
Recyclable punnets filled with delicious and pesticide free Good Natured Fruit strawberries and raspberries are now available in all major Sainsbury’s and ASDA stores and selected Co-Op stores nationwide.
What's Next? |
Enjoyed this? You'll love: |
|---|---|
 Get EB daily free in your email Subscribe via our RSS feed Leave a comment and have your say |
|
O comments on "Good Natured Fruit launches recyclable fruit punnet"
Comment Now!