An article in the Times online ‘Oliver pelted over cooking crusade’ reports that “Oliver has been charged with acting like a middle-class missionary sent from London to teach the town how to eat.”

John Gilding, leader of the Conservative group on Rotherham council, was quoted saying “The people he put on television were pretty down-market and he gave the impression that everyone living here is like that”. “It looks like he thinks we’re all as thick as planks, and that we live on doner kebabs”.“People are enraged. He has a point with regards to school dinners and it is good he is trying to educate people, but Rotherham people are not numpties.”

Amid all the attacks and criticism, there is serious hope that the programme will encourage healthier eating what ever budget you are on. Yes, Jamie’s programme has focused on a particular type of people in Rotherham and has upset people but don’t his campaigns always upset someone? You can never make every one happy all of the time, it’s that simple. All you can do is educate and then it’s up to people what they do with their new knowledge.

There are reports that Jamie Oliver wants to give up these campaigns because of all the abuse he and they receive. For goodness sake man! Pull up your chin and fight for what you believe. Campaigns are only successful if you’re passionate about them, why would anyone support your cause if they thought you didn’t really believe in it?

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