I’m not a campaign whore honestly, there are just some very worthy causes out there at the moment! My latest pledge is with the Love Food Hate Waste (LFHW) campaign, launched earlier this month by the Waste and Resources Action Programme (WRAP). Now this is a campaign close to my heart! I’ve often mentioned my thrifty tendencies and my dislike of waste, and the LFHW campaign aims to encourage us to waste less food and help our bank accounts at the same time. Sounds good to me!
We are throwing away a staggering third of the food we buy in the UK, most of which could have been eaten. These astonishing statistics follow pioneering research undertaken earlier this year by WRAP which shows that for every three bags of shopping we bring home, we effectively put one straight in the bin.
“It is sad that so much food is being wasted needlessly” explains Dr Liz Goodwin, WRAP Chief Executive. “At a cost of £8 billion a year, it’s a serious issue that not only impacts the environment but our pockets too”.
The ‘Love Food Hate Waste’ campaign has been created to raise awareness of the issue with consumers and provide information on what simple steps can be taken to combat the problem, which has a significant environmental impact.
Joan Ruddock, Defra Minister with responsibility for recycling and waste, said: “Food production and consumption has a serious impact on the environment. There is a lot individuals can do to reduce their carbon footprint, including reducing their food waste. This campaign will show them how easy this can be and that it makes financial and environmental sense”.
In addition to press advertising and a supporting PR campaign that features celebrity chefs, home economists and well known personalities, the Love Food Hate Waste campaign features a website www.lovefoodhatewaste.com which gives advice, ideas on preparation, storage, portioning and recipes.
The campaign is also fully supported by the Women’s Institute, who are launching their own ‘Love Food Champions’ initiative which will reach out to communities and provide on the ground support on how to minimise food waste across the UK.
References
Food Waste is Environmental Sleeping Giant
Leftovers rule!!!
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1 Comment on "Love Food Hate Waste"
Sounds delicious. We’ve been eating free range chicken since first seeing about the factory intensive farm chickens on the River Cottage last year. The taste is noticeable and so much better.
I hope you kept the carcass for soup too ;)
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