According to ‘Emergence of the Gastrosexual’, a study by food company PurAsia, 48% of people say being able to cook makes a person more attractive to them and 23% of 18-34 year old men say they cook to potentially seduce a partner.
The report also shows over half of the men surveyed now regularly cook for friends and family, favouring complicated foreign dishes over traditional British food; they also prepare meals using separate ingredients everyday, spending on average 41 minutes cooking on a daily basis.
The survey showed the number of families where men help in the kitchen has risen from 27.5 per cent in the post war period to 66.5 per cent in 2008. Although the findings indicate men’s new found enthusiasm for the kitchen does not stretch to other household chores.
Men having the ability to cook is also now a key factor in attracting women along with salary, status, personality and appearance, according to the research, which also cites the popularity of superstar chefs Gordon Ramsay and Jamie Oliver as a factor in making cooking a macho pursuit.
According to the research a fifth of women say their partner is a better cook than them. This rises to a quarter in women under the age of 34. The increase in the number of women working full time has contributed to the rise of the Gastrosexual male. The study also found men and women have a very different attitude towards cooking.
Cooking is a passion for the Gastrosexual - over half of men say they consider it to be a hobby and not a chore, compared with only 40 per cent of women.
Personally I enjoy cooking and I don’t find it a chore, however, being cooked for by someone else is always great. Is your partner a better cook than you? Or have you been wooed by a ‘gastrosexual’? I’d love to know!
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