I have been a huge fan of Rude Health ever since I first discovered them at a Good Food Show a couple of years ago. My favourite has been their Ultimate Muesli and I’ve been treating myself to a bag every couple of months. I say ‘treat’ because it’s not cheap and although its really good for me, I think of it as a bit of an indulgence.
So Dave and I went shopping a little while ago and it was my ‘treat’ time but when I reached the place where the Rude Health products live, the shelves were bare. I was disappointed but thought they may have run out and thought nothing more of it. On a more recent shopping trip, again I went straight to the usual place to find my treat and yet again Rude Health was nowhere to be seen. I admit it, I was upset, I REALLY look forward to my Ultimate muesli and I feared that Rude Health was no more!
I got home, fired-up the laptop and immediately clicked on the Rude Health website to find out what the hell was going on! Then it all became clear…”See, they’re just re-vamping” Dave said. Oh the relief! I know it seems sad that a grown woman should be so concerned about muesli but you see, since the IBS diagnosis, so many foods I loved and enjoyed are now prohibited to me and not only are Rude Health products safe for me to eat , I also absolutely adore them! The idea that they might be gone forever was truly horrible.
To my delight, Rude Health is just undergoing an exciting overhaul, including new packaging, a revamped brand image and new products (all of the products are still organic, wheat-free and contain no added salt and sugar).
The new packaging is really eye catching and the bag is biodegradable within a recyclable cardboard box. The new addition to the muesli family is No Flamin’ Raisins - the first widely available, organic muesli to be completely free from raisins, currants and sultanas. Rude Health developed the product after research revealed that 30% of people either don’t like raisins or would prefer not to have them in their breakfast cereals.
Personally I have nothing against raisins but No Flamin’ Raisins has mangoes, apricots, apples, almonds, Brazil nuts and dates instead… and it is so delicious you can’t help forgetting about raisins all together!
Now the colder weather is on the way I know I’m going to want warming-up in the mornings so next I’m going to try the Morning Glory porridge, it sounds fantastic with all sorts of grains and seeds added to make it smooth but crunchy.
If you haven’t discovered Rude Health yet, keep an eye out for the new range and give them a try, and don’t forget to let me know what you think!
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1 Comment on "Rude Health re-vamp"
Hey Sarah,
Living in Tenerife I had no idea Rude Health products even existed!
Although I like Muesli, as here in Tenerife, there is no such thing as GF muesli, I simply dont eat it. However, my lovely Man, Samuel does eat Muesli every day mixed with Special K, and hot milk, it´s his favourite workiing day breakfast that keeps him going from 05.30 when he wakes to 13.00 when he gets time to scoff on some fruit!
Now that I know about Rude Muesli, maybe you could send me a sample to try, so I can share in my Man´s morning ritual too!
Thanks Mary
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